Google has announced that its latest news service, Google News Showcase, will begin rolling out to local, national and independent publishers in the UK and Australia.
The service will provide readers with the ability to access the latest news alongside select paywall content from publishers such as The Financial Times, Evening Standard, The Independent, The Telegraph and Reuters in the UK, and The Canberra Times, The Saturday Paper, Crikey, The New Daily and The Conversation in Australia, among others.
Google News Showcase aims to give readers the ability to read more content from a publisher than they would otherwise have access to, while allowing publishers to encourage readers to become subscribers, much like Apple does. News works.
Google News Showcase is made up of slide-out cards called “story panels” that can feature timelines, bullet points, and article lists, with plans for adding video and audio content in the pipeline in the future.
Each panel features the relevant publisher mark in the upper left corner and a selection of curated digital stories, which redirect the reader to the post pages when selected.
The service is now available on the Google News app for Android, iOS, and mobile web, as well as Discover on iOS.
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Google News Showcase will also provide a platform for local newspapers that do not have the resources of many major national newspapers to invest in their digital transformation.
Speaking about the importance of Google’s captive audience capabilities, David Higgerson, Chief Audience Officer of Reach, the UK’s largest commercial publisher, said: “We welcome this initiative and its potential to give to journalism at public interest a more visible platform on Google. For us, public interest journalism thrives when it is not just about recording events, but is of genuine interest to the public and is capable to attract an audience, which means it is sustainable.
Higgerson added, “Google’s work here will help give readers a new way to discover news that is important to them, that they might not otherwise have discovered.
Globally, there are now more than 450 news posts in Google News Showcase in more than a dozen countries, including Germany, Brazil, Canada, France, Japan and Argentina, with discussions underway to offer the service in a number of other countries.
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