Reels are Instagram’s way to cut out the middlemen and take on TikTok.
In an effort to prevent users from downloading recycled content from TikTok, Instagram is doing its best to remove the watermarked content uploaded under Reels.
Instagram Reels first saw the light in August 2020 as a “ new ” feature for app users. If it had been Turnitin, Instagram would have gotten a 100% plagiarism report for the copy of TikTok, which has been around since 2016.
The reels are embedded directly into Instagram stories, allowing users to create short form videos of anything they want without filters or audio tracks.
Those on TikTok shared their content on Instagram, which angered the image sharing app.
Instagram has announced that it will change its algorithm to no longer show reels containing the TikTok watermark, in order to end recycled content.
While that seems a little fishy because Instagram has essentially copied TikTok verbatim, at the end of the day, companies are competitors, so the Facebook-owned app has a head start in limiting that content.
If you’d like to learn more about Instagram’s best new practices in terms of Reels and discoverability, visit the Creators page here.