“What do you want to watch?”
How many times a week do you ask yourself this question in your household? According to data from a Ericsson study, on average, Americans can spend up to an hour a day just looking for something they want to watch. As more people turn to streaming services for quick access to the content they care about, that number has started to decline.
Part of the reason Americans have reclaimed their “endless surf” time is because streaming technology is becoming more sophisticated. Streaming devices are no longer one-note devices in our house, but integrated services with multiple purposes. This technology is working harder than ever to help you find your favorites, discover new content, and more.
We spoke to Sandeep Gupta, vice president and general manager of Fire TV at Amazon to find out how streaming has evolved. He suggested five reasons why streaming can help you do more, keep you entertained, and make your life easier.
When it comes to your favorite shows and content, no two viewers are the same. That’s why it’s important to find a streaming service that lets you create and configure profiles. This allows multiple users of the same device to set their own preferences so that they only see content that matches their interests. “We believe our devices should be useful, proactive, and get smarter every day depending on how you use them,” Sandeep said. The more your device understands the type of content you prefer, learns the shows you watch, the better recommendations your device will give you. “These features help our customers eliminate ‘endless scrolling’,” he added.
As more and more networks, studios and other entertainment companies introduce streaming content services, such as Disney +, HBO Max, Discovery +, etc., it will become more and more important to help viewers find and watch what matters to them. Recently, Amazon has redesigned its user interface on Fire TV. One of the main reasons, Gupta added, was to help customers sift through content on their devices in a more intuitive and discoverable way. Features like Dynamic Row in the Fire TV user interface are a feature that allows for further customization of recommendations. Based on rankings and research, Dynamic Row curates new content to suit the preferences, schedule, and environment of the Amazon Fire TV customer. And if all else fails, there’s the Find option, which is a new destination on Fire TV for easily discovering movies, TV shows, and more. All you have to do is find your favorites or browse popular genres (eg comedy, action), useful categories (eg free, sports, live tv) or throw have a look at the Appstore.
Voice is another useful feature to overcome the endless scrolling that comes with today’s content options. While sometimes it’s easier to navigate via the remote, more and more customers are finding they want to access the content they love. Fire TV offers the ability to leverage Alexa’s voice capabilities to find exactly the show, movie, or app you’re looking for, giving you more time to enjoy what your streaming device has. to offer, and less time to scroll through irrelevant apps and content.
Whether you’ve already cut the cord or are planning to do so, one of the biggest reasons people switch to streaming is value. Signing contracts with cable providers locks you into the packages they’ve created – often content that you might never watch, or meet your interests. For the same cable cost or less, you have the freedom to choose the services, apps, and content you want on your streaming device. “Value and flexibility are the main reasons we see customers switching to Fire TV Sticks or Fire TV Smart TVs,” Gupta said. “We have multiple price points and a variety of media streaming devices and smart TV options to meet budget needs and provide choice.”
Increasingly, consumers are turning to streaming for more than just watching their favorite movies and shows. Whether you want to get in shape, perfect your sourdough, or just want to save some money, streaming content can help you find useful programs to suit your interests. Over the past year, cord cutting has accelerated. Streamers, like Amazon customers, have given increasing popularity to the following content categories:
5. Beyond streaming
“Probably the most beneficial feature of streaming is the ability to connect to other Alexa-enabled devices.” Gupta said. “The combination of Alexa and Fire TV makes smart homes and connected cars even more sophisticated, because voice is an incredibly natural way to interact with these environments.” In fact, streaming devices can be connected with other smart home devices to create a connected solution for security, communications, and control of other devices around your home, such as thermostats, lighting. and sound. It is even possible to remotely control your vehicle from the comfort of your home. By simply asking Alexa, you can remotely lock or unlock their doors, start or stop the engine, adjust the cabin temperature, and more.
Whether you’re looking to catch up on your favorite shows, use your living room TV to control the temperature or lights, discover new areas of interest or anything in between, streaming continues to evolve. Gupta concluded, “It’s not just about watching TV anymore, it’s a smart connected smart home experience that covers everything from finding movies or TV shows to watching, watching sports. live, to connect to social media accounts. ” Streaming also offers less traditional “TV” features like taking a fitness or cooking class, dim the lights, turn on the home security system, and check what’s on your schedule for the next day. Gupta added, “Streaming today offers a lot more than traditional TV and yet we are only scratching the surface of what’s to come.”