Xbox Live is renamed by Microsoft - here's the puzzling change

18 years after the launch of Xbox Live, Microsoft officially renamed it to the Xbox Network. Apparently this is a careful rebranding of the actual service to further separate it from memberships with the same name.

“The ‘Xbox network’ refers to the underlying Xbox online service, which has been updated in the Microsoft service agreement,” a Microsoft spokesperson told The Verge in a statement. “The purpose of updating ‘Xbox Live’ to ‘Xbox network’ is to distinguish the underlying service from Xbox Live Gold subscriptions.”


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