TikTok has announced a multi-year license agreement that will cover 58 African territories. South African songwriters, composers and music publishers will receive royalties if their music is used on the video-sharing social network service.
According to the 2020 SA Social Media Landscape report, TikTok has over six million users in South Africa. Since its release in 2016, the popular app has racked up more than two billion downloads worldwide, overtaking Facebook, Instagram, Snapchat and Twitter.
Users can upload and share short videos – usually no longer than 15 seconds – which are accompanied by popular music clips.
Jerusalema, a song produced by local hitmaker Master KG, went viral on TikTok in 2020. The #Jerusalema dance challenge resulted in videos that were viewed over a billion times and helped Master KG reach the top of the charts in Belgium and Switzerland.
Following the success of Jerusalema and TikTok’s ever-growing international reach, the Southern African Music Rights Organization (Samro) and the Association of Composers, Authors and Publishers (Capasso) have entered into a licensing agreement with the company.
Registered musicians will receive royalties through Capasso, which has more than 7,000 members, as part of the multi-year license agreement.
“We are pleased to have reached an agreement with TikTok to ensure that Pan-African songwriters are supported on the platform,” says Wiseman Ngubo, COO of Capasso.
“With the growing focus on African music, more and more African songwriters are on their way to achieving global superstar status and TikTok will play a major role in showcasing their talents to the world.”
Although Capasso and Samro are separate entities, they do license digital use, and artists must be members of both organizations to benefit from the latter agreement.
When you register with Samro, there is no registration or membership fee. Capasso charges artists an administration fee of R100 and publishers a fee of R2 250.
The licensing agreement with Capasso and Capasso in Africa follows TikTok’s signing in February of an “extended” global licensing agreement with Universal Music Group. In November and December, Sony Music and Warner Music Group signed similar licensing agreements with TikTok.