A Dell customer is suing the company over allegations of the “unprecedented upgrade” of its Alienware Area-51m R1 laptop, claiming the marketing campaign was bogus and misleading after its successor, the Area-51m R2, came out with new material not available on the R1 model.
Robert Felter, who lives in San Francisco, Calif., Said in a class action lawsuit filed with United States District Court in the Northern District of California that Dell’s promise of “unprecedented scalability,” including the ability to upgrade the laptop’s CPU and GPU, “intentionally misled and deceived” customers into buying a laptop that they couldn’t or even couldn’t fully upgrade at all.
When it was first shown at CES 2019, company representatives said that the Alienware Area-51m R1’s processor could be upgraded, as long as it used the Intel Z390 chipset. This upgrade option is restricted to eighth and ninth generation Intel processors, as the tenth generation processors only work on the Z490 chipset.
It was this version that apparently sparked the lawsuit, according to Tom’s Hardware. This latest update to the Alienware Area-51m uses a tenth generation Intel processor, and therefore uses the Z490 chipset, meaning this new update also had its core components locked into the current generation of hardware, in particular. on the most high-end configurations that were already using the most powerful hardware available at the time of its launch.
“The Area 51M’s processor was not upgradable to the new 10th generation Intel processor, nor was its GPU upgradable to the new Nvidia RTX Super 2000 series,” the complaint states. “In fact, the only way the Applicant could own a laptop with these newly upgraded core components was to spend several thousand dollars more than an upgrade would cost to purchase the all new Alienware Area 51M R2. or a similarly equipped laptop computer from another manufacturer. “
Additionally, the lawsuit alleges that Dell has a close working relationship with Intel and Nvidia, so it should have known that their product would not be able to carry next-gen hardware when they released the device. as having “unprecedented scalability”. It remains to be seen whether a judge will see it the same way.